The context & $16 Trillion opportunity

UN Scientists estimate we need ~$1 Trillion of permanent removals per year by 2050.

True net zero means physically removing carbon from the atmosphere - not just avoiding new emissions. Science-based Targets allows for up to 10% of emissions to be neutralized with permanent removals.

Sources: World Economic Forum (2021): On the critical role of carbon removal and how companies can use it smartly (https://bit.ly/3DgvY3j)

Here's a 4 minute video made by the coalition founded by McKinsey, Alphabet, Meta, Stripe and Shopify on why they are committing $1bn to permanent removals purchasing.

McKinsey projects Carbon Removals will enable up to $16 Trillion of capital investment.

Sources: McKinsey & Company (2024): Carbon removals: How to scale a new gigaton industry.